CEO Wavelength
In support of Small Business Month, Aspire CFO launches CEO Wavelength to bring topics of interest for small-medium business CEOs, based on insights from our CFOs who partner with small-medium business CEOs in the Aspire CFO portfolio of companies.
Asiah Kawa, CFO, shares her insights today.
Top Myth about CFOs:
CFOs are only needed in large corporations. Reality – they are crucial business partners for small-medium businesses.
CFOs are vital partners for CEOs - from making informed financial decisions that balance risk and opportunity, through to ensuring compliance with regulatory requirements. CFOs apply specialized knowledge for calculated decisions, including when resources need to be carefully managed in relation to ambitious growth plans that take small-medium businesses to the next level of market growth. Overall, CFOs contribute significantly to the financial health, stability, and strategic growth of small- to medium-sized businesses – we are the vital partner CEOs need to make their ideas a reality.
Top 2 things CEOs should look forward to when working with me:
1) I’m a strongly operations-minded CFO. I look at every challenge as an opportunity to improve, and to pursue opportunities that impact the bottom line, from building a well-run finance function that gives good business insights, to finding improved ways to operate and serve customers. CEOs that work me can look forward to relying on me for solutions to improve their operational and financial challenges, while lifting their sights on the strategic work on the business.
2) I’m passionate about digital transformations because it means businesses can progress through their business plans with tools that reduce duplication, time-lag, and allow for more opportunities to leverage data in decision-making. Count on me to champion digital solutions for improving the overall health of the businesses I serve – from day 1 of our business assessment process.
Why Aspire CFO for me?
Aspire CFO allows me to apply my entrepreneurial drive as I support a portfolio of companies – some I'm proud to say have amazing global business models – including social enterprise business models! I enjoy the direct relationship management with CEOs, the fantastic coaching foundation from Aspire CFO – as we have the beginnings of a global centre of enrichment and, I must say, working with women leaders in finance is refreshing and gratifying. And, Aspire CFO is led by accomplished women. These are all values that sync with mine and they align with the values of the CEOs I support.
Bottom Line: Why Aspire CFO for CEOs?
Aspire CFO is the ideal strategic partner for SME CEOs because you can access top talent that will jive well with your business and, because we’re fractional, we fit your bottom line.
